While the iPhone 4 is grabbing headlines this week, reviews and commentary are less hyperventilating than for versions past. Major tech blog, Gizmodo, notes fierce competition including the coming strength of Windows Phone 7 and the "glimpse of the future" set forth by Microsoft's Kin phone.

In its list of reasons NOT to buy an iPhone 4, Gizmodo says that Windows Phone 7 is "looking great." They go on to write, "Think about how you feel today, in terms of [iPhone] enthusiasm. Now try to imagine how you'll feel after... an entirely new OS—and accompanying, varied hardware—from Microsoft. Kind of tempers the magic, no?"

Regarding Microsoft's other mobile device, Kin, Gizmodo states that Kin users "glimpse the future of Microsoft, and without knowing it, the future of how we use gadgets." They argue that certain Kin features tell of Microsoft's advantage in cloud computing and explain, "Google, Apple and Microsoft are all run by people who understand, to varying degrees, that our data is moving online, and all of the companies want to be there when this finally happens, dutifully archiving, repurposing and serving all of your information. Microsoft is just two steps ahead."