Bing: searching trending topics in social media to bring you breaking news
Have you ever searched for information on something that is happening right now, only to find out that there’s nothing matching what you’re looking for? Details on an earthquake that just happened, shocking celebrity news or the announcement of the Kin phone from Microsoft may not show up until hours after the actual event occurred. One of the cool features that we have recently released will give you better relevance with real-time social results from the Twitter community.
Bing now pulls in social content generated on Twitter to surface the most relevant updates within seconds of a breaking news event.
From people on the ground tweeting about what’s happening around them to users sharing interesting news links while browsing at home, the Twitterati can be significantly faster than traditional media outlets in picking up information on breaking events. Further, the Twitterati also picks up information that the traditional media outlets often ignore – such as the latest viral video being shared online.
Bing analyzes what topics are generating the most interest on Twitter to bring you the latest and most interesting content. Here on the Bing team, we're pushing boundaries and evolving what can be accomplished with search technology.
