Before we open a new req at Microsoft, the recruiter sits down with the hiring manager and discusses the role, the business problem to be solved and where we might find this person. (Shocking, game changing, inside information I know, but bear with me… ). The reason I bring this up though, is that in my Advertising R&D -Development org, the problems we’re trying to solve sometimes have very little to do with the domain of Online Advertising.

Since the launch of Bing, we’ve seen steady growth in our search share and tons of positive feedback on the features and user experience. This is all goodness, but frankly, none of Bing’s accomplishments matter if we can’t monetize them. This is where the Ad Platform comes in. Now that we’ve redrawn the search battlefield, we have to deliver a “just as compelling” Advertising Platform to take advantage of all these new eyeballs!

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